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Media-Active Advertorial Marketing
An Advertorial (ad.vur.TOH.ree.ul) is an Advertisement that is Written
and Presented in the Style of an Editorial or Journalistic Report.
1) Advertorial Benefits: Working Smarter, Not Harder...
SUCCESSFULLY WRITING A powerful advertorial or AdverTalkStory™ that will increase your sales to effectively communicate your marketing message requires special skills and knowledge. Your company's resources are better spent on your day-to-day business activities. The Answer: Outsource your advertorial needs to — Media-Active Advertorial Marketing — qualified professionals in advertorial marketing services.
It is widely held that people give more credibility to editorial content than to paid advertisements. After all, anyone can claim that their own product is the best. But editorial content suggests that someone else has endorsed your product or service. Outsourcing your advertorial messaging will generally produce higher, measurable results for your company.
Here is an abreviated list of some of the many features and benefits of outsourcing your advertorials:
• Save time and money
• Increase your productivity
• Significantly increase your sales
• Improve your brand recognition
• Concentrate fully on your business
• Improved overall customer service
• Significantly higher ROI for your company
An enticing advertorial message will better convey the marketing message you want to communicate.
Today more than ever, business people, consumers, research scientists and government staff at all levels regularly rely on the Internet to find information they're seeking. AdverTalkStory™ combines the powerful features and benefits of the Web, plus it will significantly increase your productivity, since it gives you more time to concentrate fully on YOUR business.
Additionally, Media-Active Advertorial Marketing will upload and host all your advertorials on our servers. Once your advertorial is complete, we will send you a simple custom link that you can include in your eMails, place on your website or send to prospects and clients. You can also place your link in any of your print advertising. Some of our clients place them on their intranets, extranets and B2B trading platforms.
Increase business by including tiny link on your business cards; use it in 1-column x 1/2-inch newspaper advertising for highest response.
What Should Be Included
in My New Advertorial?
Relax and let Media-Active Advertorial Marketing guide you. First, even though you've got lots of customers, you can only talk to one at a time. So, imagine you're talking to your best friend and telling him about what makes your business unique — the reasons why customers shop with you. Jot down that list.
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| Osborne Hardware |
Next the name of the business and the slogan or brief one-liner to help identify you. Osborne Hardware, Family Owned and Operated Since 1949. Good! OK, you're going with the flow. Now more details — phone and fax numbers, numerical/physical address and town name (new arrivals may not know). How about adding a location reference: Located at the corner of Hibiscus Drive and Indian River Boulevard, just west of the railroad tracks. Perfect so far.
Are you a dealer for well-known brands? List a reasonable number of brands OR even a list of kinds of hardware; hand tools, plumbing, electrical, services, small animal feed, and fittings 'n' stuff galore.
