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Media-Active Advertorial Marketing
An Advertorial (ad.vur.TOH.ree.ul) is an Advertisement that is Written
and Presented in the Style of an Editorial or Journalistic Report.
Satisfied Clients: There's Often More Than Meets the Eye...
OKAY, EVERY BUSINESSPERSON knows that, right? It’s so basic, so common sense, so elemental, so essential, so basic (alright, I’ll stop with the synonyms). Why then are clients not satisfied even when the result is good? Because some operators and/or managers don’t:
• Understand clients’ businesses and/or personal situation,
• Return phone calls or emails promptly,
• Keep client informed so as to avoid surprises,
• Meet deadlines
• Treat client with respect,
• Meet client expectations as to how matter will be handled,
• Respect clients’ time by keeping them waiting without explanation,
• Keep clients informed as to the process or status of their matter, and
• Keep a handle on costs and fees.
The point is obvious. There is a lot more to client satisfaction that just getting a favorable result. And remember that satisfied clients are the best source of new business – in terms of follow on work and word-of-mouth referrals. Pretty basic isn’t it.
Keep On Keeping On — Plan & Execute...
Never stop learning about your customers and customer service. One good method is to review Business Success Tips, a humorous and insightful look into the world of running your own business at http://tinyurl.com/3rbnyu. In between fits of laughter, show hosts Paul Sanneman, Sean Daily, Andy Cohen, Lee Strong, Steve Chipman, and JC Sanneman and their guests discuss what it takes to have a start up and run a successful business, and leave your day job behind forever.
Also, ArticleArchives by CFIGroup over at http://tinyurl.com/r3e6mx (which by the way has a bunch of articles on various topics of interest to retail and service businesses).
A lot of good stuff thanks to Jim.
Satisfied Clients: Testimonials You Can Begin Collecting...
"I've lost count of the many, many times I passed by your business on the way to a Big Box enterprise, always wondering about your smaller shop. Last month I clicked on your LINK to your Advertorial. What a pleasant surprise to learn about such a dynamic local store — Now I'm pleased to be a regular customer. Forget those Big Box stores!"
— Andre Ozmane
"My experience in dealing with other business owners has shown me, what I knew to be true, that XYZ Experts is honest beyond reproach and you work to insure that information about client companies is true and accurate. Your Advertorial enlightened my family and myself."
— Dan Naginnaws
"After Eddie and I retired and moved here, we were only aware of the big businesses along main streets and in the malls; however, we're pleased to learn about your services from your online Advertorial. The business information and personal details included made us a regular customer."
— Eddie and Carol Knoc
"Dear Ralph, I wish to thank you for the professional manner in which you successfully managed and executed my business needs. It is without reservation that I would recommend your service to anyone in the area. I appreciated the way in which you spent time working with me answering all my questions, providing advice on the contractual arrangements and staying in constant communication throughout the process. I would be happy in recommending your services to anyone. You made the process painless! It has been a pleasure working with a true professional".
— Mickee Zcabrag
"Bill, I don't want to let too much time go by without expressing my gratitude for all you did to help with me. After working with you, I trust you implicitly and have the utmost respect for you. You are ethical, professional and committed to providing the best service you can for your clients. I am happy to refer others to you who may be interested in your services. I know without a doubt they will be in good hands."
— Carol Nopmoc
"Dear Marilyn, I just want to let you know how much I appreciate the work you did for me on the C&H account. It appeared on a number of occasions that the plan was dead, yet you were able to revive it every time. I believe that your dedication to your clients and your knowledge of financial practices were what kept the deal going. I thank you for your dedication, personal attention to my desires, your knowledge of commercial sales and your willingness to keep trying when most others would simply give up. You came highly recommended to me by a friend of mine whose business you handled a few years ago. I will continue to recommend you to anyone."
— Clyde Aennobrah
"We wanted to thank you for everything you've done over the past few months. We were new to all of this and you helped us every step of the way. Your patience and guidance is truly appreciated. Please enjoy dinner on us."
— Scott & Robyn Tandarini
"Dear John, I would like to thank you for your assistance in helping me sell my vacation home, and for your assistance in drawing up the sale contract and at closing. I know your time is at a premium, but I believe you gave me as much consideration and effort as you would have given a million dollar client. Your professionalism and expertise was outstanding — rare commodities these days — and I appreciated your dedication to finding the best deal and the best buyer for me."
— Tony Dreaves
"Charley, Thanks for all you help in making today possible. I know it was not easy to finally bring this deal to the closing table but your persistence and positive attitude made all the difference. Thank you for your professionalism, attention to detail and your integrity. I look forward to dealing with you in the future on anything that we can help each other out with."
— Jon Kankowski
"We hired Ken to represent our company as a salesman. Ken evaluated our business, came up with an Advertorial marketing plan. He updated us several times and explored several different options, modifying the Advertorials as needed. Ken exceeded all of our expectations and was successful in increasing our sales volume for targeted products and services."
— Willy Scherer
"In the fall of 2007 we decided to sell our 8 year old business using an Advertorial. It caught the attention of a number of business brokers, but Hal Wheeler was far more capable of answering our questions quickly and accurately than the other brokers. We decided to work with Gary and we were pleased with his diligence. Throughout the process Gary was available. The process is complicated, but Gary made it understandable. Gary was a pleasure to work with, and when we decide to purchase a business we will contact him. Thank you!"
— Brian Toney and Suze Cavelle
"Dear Gary, Thank you for your counsel and assistance with our acquisition. You were knowledgable in the business you represented, had extensive inventory to work with and, in the end, we were able to find a perfect fit. Your straightforwardness and honesty were appreciated and we look forward to our next transaction."
— Michael Laundry
"I would highly recommend Jennin of Acquisition Team to anyone looking to buy or sell a business. He found an excellent buyer for our mini market and structured a deal that went smoothly."
— Joel Amelio
"You have been and still are the best furniture broker we have dealt with. Keep running those Advertorials to ensure attracting customers; it certainly captured our attention."
— Dave Skeyser
"Dale, your Advertorial was straightforward, honest, and informative when it came to buying a classic car. I would strongly recommend Dale and Custom Daily Rides for all your needs."
— Stephen Gescoe
"Your well-crafted Advertorial delivered motivated and diverse buyers who ordered many options before buying the final product. We highly recommend Kent Elk as a professional and effective seller of engineered sound systems."
— Carney Eleanor
"Thank you for all the help you've shown me during the transition in my life".
— Misty Harrison
"Throughout our three month construction process, Jon helped facilitate every stage of the renovation. Without his advice and knowledge, I question whether our deal would have been completed on time. I wholeheartedly recommend that anyone seeking to buy or sell a business in the Volusia County area should involve Business Experts LLC in the transaction.
— Brad Smythe
"Koechi is more personable than most experts, as his Advertorial depicted. His professional assistance in designing our draperies, creating a look 'n' feel which were essential in "getting to the closing table". We closed the sale of Exotic Interiors contract within 45 days at 95% of the asking price. We couldn't have been more pleased with the outcome."
— James Gorenoe
"Ronnie and Sharon continue to be helpful, knowledgeable, accessible, and responded to my requests promptly and, most importantly, thought and responded as a business people. I would highly recommend R&S LLC to anyone who is considering the purchase of investment properties."
— William L. Snyder
"I would like to recommend Paul because he is extremely responsible and responsive with the demands of taking care of advertising my business. He evaluates and looks for the best direction to satisfy customer need. I have used Paul for several Advertorial campaigns now, and would recommend him highly to others."
— Leah Newtman
"It is with great pleasure and assurance that we would highly recommend Kimon as an honest and reputable business person. Kimon's Advertorial was very instrumental in convincing me to contact her firm. The final negotiations involved coordination information from both parties, lawyers and accountants. Kimon maintained a high level of confidence and professionalism from our initial meeting to our final handshake. Her dedication and motivation helped us all reach our final goal."
— Brian and Chelley Lake
Our Target Market:
100 Local Businesses
Our goal in 100 days is to convert 100 local businesses to Advertorial Marketing. A challenge, but doable because we can demonstrate measurable results by segmenting products or services in a unique way.
A-Auto and Cycle Keys
AAA Title Agency Inc
ABCO Van Lines
AHC Safe & Lock
Abbott, Terry - Real Estate Agent
Aerus Electrolux
Aloha Carpet Doctors
American Auto
American Republic Insurance Co.
Bill Peterson's Lawn Service
Bill's Locksmith, Inc.
Bill's Pied Piper's / Port Orange VFW
Blinds by Jason
Blue Ribbon Laundry of Ormond
Bert Fish Medical Center / New Smyrna Beach
Bert Fish Medical Clinic / Edgewater
C.E. International Jewelry
Cartridge Renu
Cash Flow Management Systems
Ce La Luna
Chicago Top Dogs
Cibu Office Supply
City of Daytona Beach
City of DeLand
City of Edgewater
City of New Smyrna Beach
City of Oak Hill
City of Ormond
City of Port Orange
City of South Daytona Beach
Classy Consignments
Computer Expert Services
Compuwrench
Coral Bay Villas
Crane's Roost
Crissy's Quality Cleaning Services
Csonka's Seafood Restaurant
Curves, Port Orange
Dan Szemborski Handyman
David Hampton Construction, Inc.
Davidson Brothers
Daytona Internet TV
Daytona Property Management
DiSalvo's Auto Repair
Direct General Auto Insurance
EcoQuest, Randy Ingersoll
Edgewater Walgreens Drugstore
Eric J Keiser Handyman Services LLC
Flower Man
Global World TV
Halifax Tile & Floor Covering
Holly Hill Chamber or Commerce
Horton's Mobile Petting Zoo
House of Gold & Diamonds
Hunt for Cars, Inc.
ICS Cremation Society
J & L Store Fixtures, Inc.
JC's Restaurant
Jen Fe - Weight Loss Patch
Jerry Schelten's Agency
Joey's American Road Service
Kent Poorman, Handyman
Laurino's Farm Fresh Produce
Local Tradesman
Luis Luis
Maids Are Us
Mary Kay Cosmetics, D'Anna Brown
Massage by Catherine
Middleton Lawn & Pest Control
Morningside Cafe
NSBNews.net
New York Style Bagel Deli
New York Style Bagels & Breads
Oceanshore Cafe & Deli
Olde Loved Things
Antiques & Collectibles
Publix Market / Edgewater
Suzanne M. Kosmas, Congresswoman
The Breakers / New Smyrna Beach
Walmart / New Smyrna Beach
Wynn-Dixie Market / Edgewater
