Media-Active Advertorial Marketing — watch

Q U I C K T O U R
Media-Active Advertorial Tutorial
An Advertorial (ad.vur.TOH.ree.ul) is an Advertisement that is Written
and Presented in the Style of an Editorial or Journalistic Report.

Take Quick Tour 1) Review :: 2) Fill-In :: 3) Submit :: 4) Write :: 5) Publish :: 6) Promote

Fast Track Understanding of Advertorial Marketing

To Become a Business of Success . . . Become a Business of Value.

READ THIS SECTION, then Take Quick Tour by viewing Slides 1 thru 6 (See Links Above). At anytime you can scroll forward or backtrack to review any slide. To clear-up any lingering questions, go to HOME and look through Advertorial Benefits, Outsourcing, Models, FAQ's, Services and/or Examples.

Your Advertorial Marketing success story begins when you're ready — download and fill-in the "About Your Business" form. Transmit the form with payment or call your Advertorial Marketing Rep for personalized assistance.

CLICK FORM TO DOWNLOAD
Download "About Your Business" Information Form (96 KB PDF File)
More Details Below

"About Your Business" Advertorial Information Gathering Form

First, Gather Information

Collecting Accurate Information is half the task in developing an Advertorial that'll represent your business to information-hungry buyers and potential customers. People shop the Internet but still buy locally — get online now!

Set aside some quiet time, probably away from your business, to work on this goal. This vital information will be utilized creatively — through editing and enhancing — to represent your business to the public for several months. Furnish current details, rather than past history or future plans (unless it's a significant fact or point of information).

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Download
"About Your Business"
Form
TO REDUCE YOUR cost of advertising as low as possible and still earn a profit, we've devised a form to collect essential and unique information. We use this data — confidentially, of course — to develop a creative human interest story for your customers and potential buyers. It's intended to make you look as attractive as possible after we edit, embellish and add local search engine optimization.

Much In-Demand, Spur-of-the-Moment
Thinking Cap for Entrepreneurs

Some questions are easy and others make you put your thinking cap on and exercise mental energy. When you're finished and we're finished, you'll have a compelling Advertorial, a story or information that's very readable. You'll look good, I can guarantee it.

WAR OF WORDS
TWO BEAUTIFUL AND talented women; but when given a 'draw question' Miss California Carrie Prejean answers with gut-level honesty, and as a result loses the Miss USA Pageant to Miss North Carolina Kristen Dalton. That's how 'marketing' is, it can 'turn' on a word or words, and you can come in second place too. Click once to enlarge; click twice to reduce.

Advertorial Quick Tour — Slide 1 of 6

Slide One: Review Advertorial Website

ALL FIVE ADVERTORIALS are good choices — 90-Days Online Exposure! The fundamental difference is amount of content and price. Do you want 120, 160, 200, 260 or 350 words? Which is more attractive: $89.00, $169.00, $209.00, $239.00 or $289.00?

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Tips 'n' Hints

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Advertorial Quick Tour — Slide 2 of 6

Slide Two: Fill-In Form, Choose Model

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Advertorial Quick Tour — Slide 3 of 6

Slide Three: Submit Form and Payment

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Advertorial Quick Tour — Slide 4 of 6

Slide Four: Write Advertorial, Proofread and OK

CREATIVE, COMPELLING WRITING is utilized to tell a human interest story about what makes your business unique. No two businesses offering the same products or service is quite the same — so, we structure your advertorial to reach your target customer quickly.

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Advertorial Quick Tour — Slide 5 of 6

Slide Five: Publish Advertorial, Copy PDF Flyer

USE YOUR OPTIONAL PDF Advertorial Flyer to color photocopy the volume you plan to hand-out, snail-mail or stuff in packages. Think aggressive but don't overdo it — you can always print more later.

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Tips 'n' Hints

The front side is your Advertorial Flyer and the back side is blank. Should it be blank? Not necessarily; how about an alphabetical listing of your product line? Perhaps a newsletter or a series of problem-solving suggestions. Maybe a 3-month calendar with days of special sales events? Manufacturer's 2 for 1, 20% off, loss leader or a brand promotion with demonstration!

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Advertorial Quick Tour — Slide 6 of 6

Slide Six: Review Advertorial Website

HERE'S THE OPPORTUNITY to collaborate: We advertise the Advertorial Website widely, while you promote your Advertorial by eMailing, mailing and/or handing out reprints to prospective customers and others. Begin now.

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Tips 'n' Hints

DEVELOP A MINDSET by always keeping the reason for your activity topmost on your mind: To earn a reward for all that you do to satisfy customers so you can take care of your family. This seems simple enough, but you'd be surprised at how many hard-working business owners lose sight of this operational component.

Seemingly disconnected activities can become cost of doing business tax write-off watershed: Mention your business, hand-out business cards or flyers, or give away business-imprinted scratch pads at local and distant events or activities. Utilize visiting grandma hundreds of miles from your business to stop in like-kind businesses and possibly learn more from that business owner — the cost can be a tax write-off. Check with your tax advisor.

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